In this digital age, it’s easier to get your hands into data—in high volumes in most cases—to utilize in gathering insights that would lead to the optimization of your business performance. The challenge now comes in extracting crucial information from your data that you can actually use to leverage decision-making and analyze trends.
Since this process is prone to losing metrics and trends in the mass of information, it is logical for businesses to use tools and software programs to transform raw data for human consumption by automating algorithms and mechanical processes.
Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, while being used in different business, science, and social science domains.
Google Analytics is one of the most popular and widely-used data analytics solutions to summarize data on high-level dashboards and function with a variety of funnel visualization techniques. At its core, it is a web analytics service that is used for tracking and reporting about website traffic.
Furthermore, this tool provides you with data that you can transform into actionable insights for businesses of all sizes to garner a stronger result across their websites, applications, and offline channels. Specializing in one of the most important aspects of data analysis, this tool is essential for building a tight data analysis framework.
Domo is a data analytics solution that aims to provide a digitally connected environment for your data, people, and systems. Your business’ data is put into work for all employees in your organization through real-time data refresh and drag-and-drop data preparation capabilities. Furthermore, partners outside of your organization also get to engage with your data to increase productivity and ability to act on them.
Using a holistic view in your system, you can make more informed actions with the tool’s 7 platform components working together. You are notified with predictive alerts to bring crucial matters and issues into your attention with enough time before they make an impact to your organization.
Qlik Sense is powered by the Associative engine to deeply extract insights commonly missed by other query-based data analytics tools. It does so by indexing each possible relationship between data and combining them from various data sources into a centralized view. The cloud-based data analytics platform provides you with flexibility in providing the right solution for various cases for analysts, teams, and global enterprises.
The absence of pre-aggregated data from common query-based tools paves the way for asking new questions and generating analytics even without waiting for the help of experts in building new queries. Sharing of insights is made with ease regardless of your organization’s size as enables work collaboration in a secure, unified hub.